We'll help you stay on top of things.
A creative studio that bridges languages, people, and strategies, making communication clear, consistent, and contemporary.
We are not a talent agency
About Us
ONE FOOT IN CULTURE, THE OTHER IN STRATEGY
GoodGuys was founded to bring coherence and direction to the world of communication. We are a creative agency with a strong strategic focus, capable of blending culture, pop culture, and digital governance.
Mauri Valente
Founder
HATS OFF
Maurizio Valente is a professional and pioneer in the Italian creator community.
With over 10 years of experience in communication and digital dynamics, he has become a leading figure in the evolution of the relationship between brands, creators, and audiences.
Currently, in addition to leading GoodGuys, he serves as Vice Presidentof ACE ( Associazione Creator Economy).
Our Services
Digital Strategies and Branding
Positioning, storytelling, and editorial plans for brands, institutions, and creators.
Formats and Original Productions
From concept to production: digital formats, branded content, and hybrid productions.
Institutional Communication 2.0
Support for public agencies and government bodies in engaging with younger generations.
Talent and Creator Strategy
Pathways for creators, public figures, and personal brands—from growth to positioning.
Training and Academy
Workshops and courses for businesses, government agencies, and young talent. A practical approach, using everyday language.
Projects with Significant Public Impact
Cultural and institutional initiatives in collaboration with ACE.
OUR FORMATS
Sharing. Growth. Future.
A dynamic talk event where companies, entrepreneurs, the media, and universities come together to forge meaningful connections, share expertise, and discuss future visions, shaping innovative ideas and solutions capable of addressing today’s challenges.
Giro Automobilistico d'Italia
An exclusive, experiential format that travels across Italy, transforming each stop into an immersive journey through luxury, excellence, and iconic landscapes, where automotive heritage, premium hospitality, and moments of connection come together in a sophisticated and engaging narrative, designed to highlight the regions and offer a unique and distinctive experience.
Milan Food Week
Milan is hungry again: for vision, for connections, for storytelling.
Milan Food Week 2026 returns as an urban media brand—a project that brings together business, culture, and experimentation. It is neither a trade show nor a festival: it is a stage for food thinking, where food becomes a cultural code, a language of design, an economic driver, and a sensory narrative.
OUR FAVORITE GoodGuys
We were born online: because good ideas don’t just happen on their own, but in good company.
Let's talk like GoodGuys
GoodGuys is a movement. Change starts with a conversation.
Be Good. Stay Curious.
Locations
Contact us
© Knobs. 2026. All Rights Reserved.
We help you stay on top of things.
A creative studio that bridges languages, people, and strategies, making communication clear, consistent, and contemporary.
We are not a talent agency
About Us
ONE FOOT IN CULTURE, THE OTHER IN STRATEGY
GoodGuys was founded to bring coherence and direction to the world of communication. We are a creative agency with a strong strategic focus, capable of blending culture, pop culture, and digital governance.
HATS OFF
Maurizio Valente is a professional and pioneer in the Italian creator community.
With over 10 years of experience in communication and digital dynamics, he has become a leading figure in the evolution of the relationship between brands, creators, and audiences.
Currently, in addition to leading GoodGuys, he serves as Vice Presidentof ACE ( Associazione Creator Economy).
MAURI VALENTE
Founder
Our Services
Digital Strategies and Branding
Positioning, storytelling, and editorial plans for brands, institutions, and creators.
Formats and Original Productions
From concept to production: digital formats, branded content, and hybrid productions.
Institutional Communication 2.0
Support for public agencies and government bodies in engaging with younger generations.
Talent and Creator Strategy
Pathways for creators, public figures, and personal brands—from growth to positioning.
Training and Academy
Workshops and courses for businesses, government agencies, and young talent. A practical approach, using everyday language.
Projects with Significant Public Impact
Cultural and institutional initiatives in collaboration with ACE
OUR FORMATS
Sharing. Growth. Future.
A dynamic talk event where companies, entrepreneurs, the media, and universities come together to forge meaningful connections, share expertise, and discuss future visions, shaping innovative ideas and solutions capable of addressing today’s challenges.
Giro Automobilistico d'Italia
An exclusive, experiential format that travels across Italy, transforming each stop into an immersive journey through luxury, excellence, and iconic landscapes, where automotive heritage, premium hospitality, and moments of connection come together in a sophisticated and engaging narrative, designed to highlight the regions and offer a unique and distinctive experience.
Milan Food Week
Milan is hungry again: for vision, for connections, for storytelling.
Milan Food Week 2026 returns as an urban media brand—a project that brings together business, culture, and experimentation. It is neither a trade show nor a festival: it is a stage for “food thinking,” where food becomes a cultural code, a language of design, an economic driver, and a sensory narrative.
OUR FAVORITE GoodGuys
We were born online: because good ideas don’t just happen on their own, but in good company.
Let's talk like GoodGuys
GoodGuys is a movement. Change starts with a conversation.